Five products, five reasons to feel out of your depth. Carlos Estrada, one of Mexico's biggest finance YouTubers, needed a site that could sell retirement, savings, life, health, and education insurance without anyone reading a policy first.
Retirement becomes an old couple dancing arm in arm while the sun watches.
Education becomes a graduation cap somebody throws before they've even “earned” it.
The money never sits still, and every product owns exactly one color. Plan Vida Mujer is purple head to toe; a briefcase, a rolled-up plan, always that one shade, recognizable before the copy loads. Elsewhere, a bill becomes a cape someone waves overhead. A coin becomes a wheel someone rolls like a drum. A stack of cash becomes a stage a father stands on to lift his daughter higher. No product borrows another's color, and nothing gets the stock icon of a coin dropping into a piggy bank.
Credits
Executive Direction Danya Estrada
Creative Direction Danya Estrada
In Collaboration with Francisco Alarcón