WildKind
Making a Pet Supplement Look Like Skincare
Pet supplements usually pick a side: cartoon-cute, all-rounded mascots and pastel felt-tip colors, or clinical-beige, like a vet's office that ran out of design budget. WildKind picked neither. The jars sit in flat, saturated color; the same move premium skincare uses to make a product look considered before anyone reads the label, next to an old-style serif wordmark with more in common with an apothecary than a pet store.
Pet Care Visual Identity Packaging
Art Direction
A supplement built to look at home on a bathroom shelf, not buried in a pantry.
That's the actual bet: treat a dog supplement with the visual seriousness usually reserved for what humans buy for themselves, and the owner's trust follows on its own. The warmth isn't illustrated in. It comes from real dogs, photographed straight, sitting next to real ingredient lists instead of wellness buzzwords.